How to set up your marketing package for your issuer page and badges

Your marketing package is set up at two levels:

• Issuer level: once for your whole organisation. These settings shape your issuer page and are used by your badges by default.
• Badge level: optionally, again for an individual badge that needs its own look.

Some options are only available on higher plans. If you see Available on higher plan next to a setting, see Which Certify plan is right for us?

1. Issuer level: Branding and marketing

Click Branding and marketing in the left-hand menu. You can click View issuer page at any time to see the result.

• Social media: add your Twitter, Facebook, Instagram and LinkedIn URLs. The icons appear on your issuer page. Add your LinkedIn organisation ID too, so recipients can add their credential to their LinkedIn profile in one click.
• Badge background: choose a solid colour or upload an image (recommended size 3840 x 500 px).
• Banner: upload a hero banner for the top of your issuer page. The recommended sizes are 3840 x 500 px for desktop and 450 x 250 px for mobile.
• Sponsor: add up to 5 partner or sponsor logos.
• Menu buttons: add a custom button to the menu bar of your issuer page, for example a link to your courses.
• White label: set a custom domain, a favicon (PNG or ICO, up to 256 x 256 px and 500 KB), your colours, the footer, email settings and the text recipients share to LinkedIn. White labelling is included in the Advanced and Premium plans.
• Custom labels: rename labels shown on your pages, such as Earning Criteria and Sponsors.

Your organisation's name, logo, description and website are set in Account settings. See Adding your logo, description and links to your issuer page.

2. Badge level: the Marketing step

When you create or edit a credential, step 4 is Marketing. The Use default marketing settings switch decides what the badge shows:

• On: the badge uses your issuer-level settings from Branding and marketing.
• Off: the badge uses its own marketing settings, set in the Banners, Background, Sponsors, Videos and Action Buttons tabs.

Turn the switch off when a badge needs its own look, for example a learning path with its own banner and sponsors.

3. Where it appears

• Your issuer page: your banner at the top, then your logo, name and description, your social media icons, and your credentials and recipients.
• The recipient's credential page: the badge's banner at the top, the badge image and certificate, share buttons, the description, the earning criteria, the verification details and the QR code.

Recommended order

1. Set up your social media links, banner and sponsors at issuer level.
2. Check the result with View issuer page.
3. For each badge, leave Use default marketing settings on, or turn it off and add marketing just for that badge.
4. Issue a test credential to yourself and check how the recipient's page looks.

This is one step in setting up your account. See Setting up your issuer account: a checklist for the rest.